10 Basic Principles of Graphic Design



Graphic design has a distinct role in brand development and showing skills. Branding and design are inseparable in term of promotion of business. Graphic design provides the first impression which can make or break the situation. A design application can be submitted in social media, web and app UI, videos, banners and advertisements. Graphic design company in New Zealand focuses on creating eye-catchy designs to complete the show. 
1. Balance 
One of the striking principles of graphic design is a balance. The balanced weight is put behind each element. The shapes, boxes and texts are implemented in a balanced manner. The visual importance of each component is identified as necessary. Graphic design companies in Australia focuses on these balancing factors to provide effective graphic design. 
2. Proximity 
Proximity focuses on creating a link between similar or elements with relation. The obvious connection is the main factor though the element’s font, colour or size is concerned. Graphic design company in New Zealand focuses on maintaining the proximity for maximum output. 
3. Visual hierarchy 
Extra visual weight is provided on various elements or information shared, which forms the visual hierarchy. Graphic design companies in Australia uses larger bold, font for gaining the visible authority. It helps to add focus with a detailed and colourful element. 
4. Alignment 
A seamless visual connection can be achieved with various design elements. Uniformity in appearance, image, shape and text block can be made in the process. 
5. Repetition 
It is a fundamental element of Graphic design. Repetition has to be implemented with rhythm and strengthening the entire designing with aspects of the logo, a colour palette which makes the branding much recognizable. 
6. Contrasting 
The difference between the two opposing design elements is identified as a contrast. The most common aspects of variation used are light and dark, large or small etc. as used in Graphic design company in New Zealand. 
7. Colour 
Colour reflects the mood and forms the foundation of the graphic design. Brand and personality of the brand are indicated with the use of colour. Graphic Design Company in Australia helps to design the graphic with striking colour for maximum visual impact. 
8. Negative Space 
Space which is left blank in the graphic design has an important part. This space is known as negative space which is efficiently used by Graphic design company in New Zealand. Negative space can create a plan and bring out a critical design. 
9. Typography 
Words are not limited to literal meaning; the typography used reflects the personality or spirit. When utilized with the stylistic approach, the typography forms useful graphic design element. 
10. Rules 
 A basic rule has to be used to create the graphic design. Graphic design companies in New Zealand reflect the need of having a basic set of guideline, which helps to create appealing visuals. For example, illegible font types are to be avoided. It helps to maintain the standard. 


Location: Australia

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